FLAVOR IS THE STYLE IN WHICH YOU FEEL MOST COMFORTABLE. WHOEVER YOU ARE - THAT'S YOUR FLAVOR.

"FLAVOR is the style in which you feel most comfortable. Whoever you are - that's your FLAVOR. " Wes Roby
Flavor was born as a concept about being confident in one's individuality. Flavor is not limited to any age, ethnicity or culture but a personal confidence in genuinely being who you are. Wes Roby (multi-talented artist of Orlando, Florida created the song "FLAVOR" as an anthem for those confident in their individual differences.
Super Stylers of the United Kingdom -- most well known for the remix to Jessie J, Nicki Minaj and Ariana Grande's "BANG BANG" -- loved the song and recently created a house/EDM remix. This remix is the soundtrack for the brand, mentality and lifestyle. Just as its meaning "FLAVOR" (the multi-genre song and urban fashion collection) has attracted a very diverse, multi cultural response around the world.
“Got #Flavor” & “I GOT FLAVOR” are both registered trademarks owned by A.L.E. Records Inc.